Must address forced bundling to protect customer choice: LIC MD & CEO
moneycontrol · 09 Nov 2026 · 3 min
Management interview of Life Insurance Corporation of India (LICI).
- R. Doraiswamy, MD & CEO, LIC
LIC management addressed the need to transform insurance into a pull product through sustained awareness and education initiatives. Currently, the country lacks awareness of insurance as a necessity, requiring persistent nudges or agent follow-ups even for digital leads. The regulator is instituting the Policyholders' Education and Protection Fund to improve transparency and reach. Addressing compulsory bundling and protecting customer choice will be key to establishing long-term customer trust.