LIVE: Mahindra's Veejay Nakra On Corporate India's Big Bet On Indian Agriculture
Business Today · 11 Nov 2026 · 14 min
Management interview of Mahindra & Mahindra Ltd (M&M).
- Veejay Nakra, President – Farm Equipment Business and Member of the Group Executive Board, Mahindra & Mahindra
Speaking at the Bharat Agriculture Conclave 2026, Veejay Nakra emphasised that India has substantial headroom to expand agricultural mechanisation, which currently stands at less than 50% compared to 90% in advanced nations. He highlighted emerging challenges including rural labour shortages, climate uncertainty, and water scarcity, noting that technology and equipment companies are rapidly responding with direct-seeding tools, telematics, and alternate fuels. He stressed the role of AI, automation, and sensors in revolutionising agriculture, noting that Mahindra and the broader industry are actively working to bring affordable, accessible innovations and financing solutions to farmers.