Beyond Star Power! Katrina Kaif & Adwaita Nayar On The Real Business Of Beauty |Young Turks Reloaded
CNBC-TV18 · 11 Nov 2026 · 3 min
Management interview of FSN E-Commerce Ventures Ltd (NYKAA).
- Adwaita Nayar, Co-founder, Nykaa
- Katrina Kaif, Founder, Kay Beauty
Nykaa co-founder Adwaita Nayar and Kay Beauty founder Katrina Kaif discussed their joint venture brand's strategy. Nayar highlighted that while celebrity power attracts initial customer interest, long-term brand success and repeat purchases rely entirely on exceptional product quality and strong execution. Katrina Kaif shared her vision to scale Kay Beauty beyond her personal brand into an enduring, trust-based community.