Mutual Fund Advisors Under Pressure? Inside India's Changing Distribution Economics | ET Now
ET Now · 04 Nov 2026 · 20 min
Management interview of Prudent Corporate Advisory Services Ltd (PRUDENT), with 9 key numbers discussed.
- Sanjay Shah, CMD, Prudent Corporate Advisory
Prudent Corporate Advisory CMD Sanjay Shah discussed the impact of SEBI's regulatory and GST adjustments, noting that smaller distributors faced a 15% revenue hit, accelerating consolidation toward large distribution platforms. Prudent's partner additions rose from 400 to 600 monthly in FY27, backed by plans to open 30 branches primarily in beyond-30 cities. Over 50% of the firm's mutual fund business comes via SIPs, with a monthly run-rate of Rs 1,270 cr. The company has also built over Rs 1,000 cr in SIF AUM. Proposed insurance distribution commission cuts pose potential short-term headwinds to its insurance business.