Gold Buying Trends: Why Indians Are Choosing Lightweight Jewellery, 18K Gold & Diamond Designs
Business Today · 06 Nov 2026 · 3 min
Management interview of Senco Gold Ltd (SENCO), with 2 key numbers discussed.
- Suvankar Sen, MD & CEO, Senco Gold & Diamonds
Suvankar Sen, MD & CEO of Senco Gold & Diamonds, shared that customer budgets have increased but not at the pace of rising gold prices. Consequently, buyers are choosing lightweight jewellery, 18-karat gold options, and diamond-studded everyday wear to stay within budget. While average ticket value has expanded, physical quantity purchased has seen some compression. Meanwhile, men's jewellery demand is growing strongly at 12-15% year-on-year, and the company expects over 20% overall sales growth compared to last year's Dhanteras season.