Senco Gold Expansion: 20 New Stores A Year, Franchise Push & Focus On Tier 2 And 3 Cities
Business Today · 06 Nov 2026 · 3 min
Management interview of Senco Gold Ltd (SENCO), with 7 key numbers discussed.
- Suvankar Sen, MD & CEO, Senco Gold & Diamonds
Senco Gold has opened 18 stores in FY27 against an annual target of 18-20 stores, with 4-5 more in the pipeline. Management plans to continue expanding by 18-20 stores each year, driven primarily by franchise partners. About 60-70% of expansion focus remains on Eastern India tier 2 and 3 towns, alongside penetration into North India. Additionally, the company plans lower-investment stores focusing on non-bridal jewellery, men's jewellery, and gifting under brands like Everlite, Aham, and Gossip.