Festive Season рдореЗрдВ Jewellery Sales рдХреА рдХреИрд╕реА рд░рд╣реА рд░рдлреНрддрд╛рд░? рд╢реБрднрд╛рдВрдХрд░ рд╕реЗрди рдиреЗ рдмрддрд╛рдпрд╛ рдкреВрд░рд╛ Outlook | ETNS
ET Now Swadesh ┬╖ 08 Nov 2026 ┬╖ 7 min
Management interview of Senco Gold Ltd (SENCO), with 5 key numbers discussed.
- Suvankar Sen, MD & CEO, Senco Gold
Senco Gold recorded 27% to 28% value growth and 4-5% volume growth during the 15-20 days festive period compared to last year. Management noted that 50-60% of transactions over the past few months were conducted via old gold exchange. Around 70-80% of buyers focused on lightweight, everyday-wear jewellery, while wedding buyers accounted for 15-20%. Demand shifted more towards jewellery over gold coins and bars relative to last year.