Softer Gold Prices Have Brought Customers Back To Stores: Titan Company's Jewellery Division CEO
CNBC-TV18 · 08 Nov 2026 · 5 min
Management interview of Titan Company Ltd (TITAN), with 1 key numbers discussed.
- Ajoy Chawla, CEO, Jewellery Division, Titan Company
Titan Company's jewellery division is experiencing robust demand as gold prices softened to multi-month lows, bringing customers back to stores ahead of Dhanteras and Diwali. Management expects strong momentum through the festive period and upcoming wedding season. To stimulate purchases, Titan launched new collections including Adhyanthara, expanded 18-karat and studded jewellery offerings, and renovated stores. Additionally, gold exchange transactions now account for more than 50% of store sales.