Gold Prices Swing, But Buyers Return: Saurabh Gadgil Decodes Diwali Jewellery Demand | ET Now
ET Now · 04 Nov 2026 · 7 min
Management interview of P N Gadgil Jewellers Ltd (PNGJL).
- Saurabh Gadgil, Chairman & Managing Director, P N Gadgil Jewellers Ltd
P N Gadgil Jewellers noted that the festive season started on a strong note, with healthy momentum during Navratri and strong advance bookings for Dhanteras and Diwali. Higher gold prices led to smaller ticket sizes by volume, but store footfalls have increased. Demand for wedding jewellery is extending from the festive period into early next year as buyers lock in purchases. The company also highlighted rising interest from Gen-Z and millennial consumers in ethically sourced, wearable gold and natural diamonds.